Love Your Loo campaign launches in Falmouth
The busiest public toilets in Cornwall - at Grove Place in Falmouth - are being given a deluxe makeover to host the launch of South West Water's Love Your Loo campaign which encourages everyone only to flush the 3Ps - pee, paper and poo.
Falmouth has a history of sewer blockages and flooding, which can be caused by people inappropriately flushing baby wipes, hygiene wipes, moist toilet tissue, cleaning wipes, cleansing pads and sanitary products.
To launch the campaign, South West Water and local interior design company 20/20 will be giving visitors to the public toilets on Grove Place a VIP experience on Wednesday 26 August.
Over the next 12 months, the Love Your Loo team will be spreading the 3Ps message in Falmouth by visiting toddler groups and working with businesses, sending leaflets through the post and chatting with customers.
South West Water's Becky Moran explained: "We hope that giving the public toilets in Falmouth the red carpet treatment will be a fun and memorable way of spreading the Love Your Loo message and we're very grateful to Falmouth Town Council for lending us their loos.
"The good news is that most people* claim only to flush the 3Ps down the loo.
"But some people** admit to inappropriately flushing baby wipes, hygiene wipes, moist toilet tissue, cleaning wipes, cleansing pads and sanitary products. This contributes to the 8,500 blocked sewers we deal with every year, which costs about £4.5million and adds to bills.
"Last year we did some research to find out why people flush the wrong things. People told us they were confused about what can and can't be flushed. Sometimes that's because the packaging is misleading. Many products say they are flushable and biodegradable - but they take so long to break down that they build up in pipes and cause blockages.
"We are working with the rest of the water industry to encourage manufacturers and retailers to label their products responsibly. In the meantime, our customers told us they think it's our job to tell them what can and can't be flushed - so that's exactly what we'll be doing.
"We'll be encouraging everybody to only flush the 3Ps - pee, paper and poo - and to bag and bin soiled wipes and sanitary products. Cleaning wipes and cleansing pads can go straight in the bin."
The Love Your Loo campaign is supported by the Environment Agency. Alan Burrows, Area Manager for Devon & Cornwall, said: "South West Water's new campaign is a great reminder to only flush the 3Ps. Blockages can also lead to damage to the environment and affect bathing water quality so we're proud to support Love your Loo."
Falmouth Town Manager Richard Gates said: ""It is always important to identify and increase awareness of the correct uses of toilets. This may seem obvious but you would be surprised by the amount of incidents that occur, that so easily could be avoided."
To find out more, pop into the public toilets on Grove Place, Falmouth, between 10am and 4pm on Wednesday 26 August or see www.southwestwater.co.uk/loveyourloo
Notes to editors
- The Mayor of Falmouth, Councillor John Body, who coincidentally works for South West Water, will be officially 'opening' the toilets and launching the campaign at 10am on Wednesday 26 August - photographers and journalists are welcome
- Consumer research conducted by South West Water during 2014 showed that *77% of research respondents stated that they only flush pee, paper and poo, with only **23% admitting to flushing other items
- Love Your Loo is a 12-month pilot campaign in six areas - Barnstaple, St Austell, Camborne/Redruth, Tiverton, Torquay and Falmouth - in addition to our routine sewer cleansing and maintenance programme
Published: 18 August 2015
For further information please contact:
South West Water