Love Your Loo campaign launches in Tiverton
Tiverton soft play centre Monsters Mansion will be opening its doors for free to host the launch of South West Water's Love Your Loo campaign, which encourages everyone only to flush the 3Ps - pee, paper and poo.
Tiverton has a history of sewer blockages and flooding, which can be caused by people inappropriately flushing baby wipes, hygiene wipes, moist toilet tissue, cleaning wipes, cleansing pads and sanitary products.
To launch the campaign, South West Water will be inviting parents and toddlers to enjoy a soft play session at Monsters Mansion free of charge between 10am and 5pm on Thursday 3 September.
Free teas and coffees will be available for parents while their toddlers enjoy the facilities, and members of the Love Your Loo team will be on hand to spread the 3Ps message and give away free sample boxes of disposal bags. It's the start of a 12-month campaign in the town to encourage everyone only to flush pee, paper and poo.
South West Water's Becky Moran explained: "We hope that hosting free play sessions at Monsters Mansion will be a fun and memorable way of spreading the Love Your Loo message.
"The good news is that most people* claim only to flush the 3Ps down the loo.
"But some people** admit to inappropriately flushing baby wipes, hygiene wipes, moist toilet tissue, cleaning wipes, cleansing pads and sanitary products. This contributes to the 8,500 blocked sewers we deal with every year, which costs about £4.5million and adds to bills.
"Last year we did some research to find out why people flush the wrong things. People told us they were confused about what can and can't be flushed. Sometimes that's because the packaging is misleading. Many products say they are flushable and biodegradable - but they take so long to break down that they build up in pipes and cause blockages.
"We are working with the rest of the water industry to encourage manufacturers and retailers to label their products responsibly. In the meantime, our customers told us they think it's our job to tell them what can and can't be flushed - so that's exactly what we'll be doing.
"We know that toddler toilet training can be tricky, so we'll be encouraging parents to make things simpler by keeping a bin near all the loos in their home and disposal bags handy. Then it's easy to bag and bin used wipes."
The Love Your Loo campaign is supported by the Environment Agency. Alan Burrows, Area Manager for Devon & Cornwall, said: "South West Water's new campaign is a great reminder to only flush the 3Ps. Blockages can also lead to damage to the environment and affect bathing water quality so we're proud to support Love your Loo."
To find out more, pop into Monsters Mansion at Elmore FC, Horsden Park, Heathcoat Way, Tiverton, EX16 4DB, between 10am and 5pm on Thursday 3 September or see www.southwestwater.co.uk/loveyourloo
Notes to editors
- Consumer research conducted by South West Water during 2014 showed that *77% of research respondents stated that they only flush pee, paper and poo, with only **23% admitting to flushing other items
- Love Your Loo is a 12-month pilot campaign in six areas - Barnstaple, St Austell, Camborne/Redruth, Tiverton, Torquay and Falmouth - in addition to our routine sewer cleansing and maintenance programme
Published: 21 August 2015
For further information please contact:
South West Water