Research shows that tap water in the South West can be 600 times cheaper than bottled water bought from a shop.
One 500ml bottle of shop-bought water, typically priced at 60p, costs the equivalent of 600 bottles of tap water from South West Water.
To demonstrate the comparative value of high quality tap water, South West Water has produced a short animation which is being promoted on social media.
The average household bill for South West Water's services is now lower than it was seven years ago, following reductions and a price freeze. The company's current Price Promise is to peg average household bills below inflation to the end of the decade whilst spending around £1billion on maintaining and improving services.